Every Mother Counts is an organization dedicated to making pregnancy and childbirth safe for every mother around the world.
We all have dreams. For some, it’s to be an astronaut. For others, an artist. And for even more, to be a mother.
But with every dream comes challenges, a bump in the road, and we all need a push to help us make it through. For many mothers around the world, the challenge is overwhelming. Each year 287,000 women die from complications related to pregnancy and childbirth. But the truth is that 98% of these deaths are preventable.
Our campaign seeked to bring attention and action to this staggering statistic in a lighthearted and meaningful way. Originating from the memory of placing a balloon under your shirt to imagine motherhood, we used an iconic balloon to start a social movement called #EveryBumpCounts that helped ‘bump up’ the importance of maternal healthcare around the world while tapping into the child in all of us.
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